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Property Management vs. Portfolio Management: What’s the Difference?

White Bear Lake Investor Looking at Reports with a Portfolio ManagerAs a single-family White Bear Lake rental property owner, you are also an investor. Whether you are just starting out or already have an outstanding rental property investment portfolio, it’s important to know the difference between property management and real estate asset management. While new investors often confuse the two, the fact is that property managers and asset managers play two very different roles in rental property investing. To build and maximize a well-rounded investment portfolio, you need a property management partner that can do both. Let’s examine how White Bear Lake real estate asset management can help you increase your single-family rental property portfolio.

Why You Need Asset Management

If you’re like most single-family rental property owners, you got into this business to accumulate money. And while there’s nothing wrong with that, you need to remember that your rental properties are also assets. Over time, these assets will appreciate in value and can supply a considerable return on investment. But for your assets to reach their full potential, you need to actively manage them.

Real estate asset management is all about protecting and boosting your assets. It’s not just about ensuring your properties are well-maintained and generating income today, but also about ensuring they will continue to for years. That’s why a good asset manager will always look for practices to improve your properties and increase their value.

How Asset Management Differs from Property Management

Now that you understand more about asset management, let’s compare it to property management. While both disciplines are essential, they do have some key differences.

Property managers are answerable for the day-to-day operations of your rental properties. This includes marketing and leasing, rent collection, maintenance and repair, and evictions. In short, property managers make sure your renters are comfortable, and your properties are running smoothly.

On the other hand, asset managers focus on your assets’ long-term growth. This means identifying possibilities to improve your properties and increasing their value. Asset managers also work with you to create a strategic plan for your rental property portfolio. This plan will outline your goals and objectives and the measures you need to take to reach them.

While property management is important, asset management will help you maximize the return on your investment. Rental property investors who partner with a property management company that also offers real estate asset management services realize higher profits and stronger portfolio growth.

 

At Real Property Management Fidelis, we are a top choice for investors seeking quality property and investment portfolio management services. We offer a range of services to help you optimize your existing properties and grow your rental property portfolio. Contact us online today to learn more.

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